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The annual Craft Beverages Unlimited Exhibition in Richmond, Virginia seemed an appropriate place to launch Packaworld's US distributors latest initiative.
Chicago based, American Bocce Corporation [aka Wicker Park Bocce Club] is the brainchild of Alex Gara and Ben Tudor who are on a whirlwind tour of the mid west.
"Countless wineries have built permanent bocce courts on their land. Breweries too have used them as an area of entertainment to draw in and keep people at their tasting rooms, drinking their booze, including our friends at Dogfish Head," said Ben Tudor.
"The people of the beverage industry were abuzz at the trade show. Packabocce courts seem to be the future of sporting entertainment in the industry and hopefully be the norm of bocce play at wineries, breweries, and distilleries nationwide," said Peter Roberts, Packaworld CEO.