Bocce and Craft Beer a fine combination for launch

The annual Craft Beverages Unlimited Exhibition in Richmond, Virginia seemed an appropriate place to launch Packaworld's US distributors latest initiative.

Chicago based, American Bocce Corporation [aka Wicker Park Bocce Club] is the brainchild of Alex Gara and Ben Tudor who are on a whirlwind tour of the mid west.  

"Countless wineries have built permanent bocce courts on their land. Breweries too have used them as an area of entertainment to draw in and keep people at their tasting rooms, drinking their booze, including our friends at Dogfish Head," said Ben Tudor.

"What we have learned is that advantages of the Packabocce courts versus the permanent courts are many.  The cost is cut down by thousands when taking the Packabocce option over the permanent.  The portability is exciting.  We had one very interested winery owner tell us his plans on dropping in the Packabocce courts in between the rows of grape vines at his winery.  Perhaps the most interesting advantage of using the inflatable courts is the ability to offer bocce on a spot of land one day, and use the same land for something different the day after.  The fun of bocce is achieved without permanently dedicating that square footage of land to the game, " he added. 

"The people of the beverage industry were abuzz at the trade show. Packabocce courts seem to be the future of sporting entertainment in the industry and hopefully be the norm of bocce play at wineries, breweries, and distilleries nationwide," said Peter Roberts, Packaworld CEO.

"Next stop Mid West Grape and Wine Festival. It's a pretty long road trip," said Ben, "but it's worth it as we think we have something special going on."