It took 20 minutes to put Luke Lewis' dislocated left shoulder back in place after a horrific collision with an advertising hoarding cruelly ended his World Cup dreams.
This was one of the many accidents at the recent World Rugby League World Cup Finals - this one proving to be the most severe.
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Dangers of Hoardings
Advertising hoardings have become common place at sports events and stadia and become a valuable revenue generator for sports teams, clubs and facility owners alike.