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The sport of bocce appeared alongside superstars such as The Red Hot Chili Peppers, The Killers and Jay-Z at the Austin City Limits Music Festival last month.
The annual music festival in Austin, Texas is a celebration of music over two consecutive weekends, and draws a crowd of nearly 500,000 music lovers each year. The inclusion of bocce outside the wine lounge and inside the artists’ area provided hundreds of festival-goers and musicians with the opportunity to enjoy a game of bocce between acts.
“The courts added a whole new dimension to the festival,” said Peter Norris, the Austin Territory Manager for the American Bocce Company.
The new inflatable ‘Packabocce’ courts were designed by Packaworld to solve storage and transport issues, making it easier for a wider range of sportspeople and communities to enjoy the sport.