“It is clear that when competing at the highest level, players have little regard for their own safety,” says Mr Roberts.
“Given the commitment required to succeed at top-level sport, players are expected to put their bodies on the line.
“The responsibility therefore is on sports administrators and tournament organisers to ensure incidents like this do not occur in the future.”
Mr Roberts acknowledges the revenue stream generated by advertising hoardings provides crucial funding to modern-day sport, but citing TV3 sports commentator Sam Ackerman, the traditional structures are “a recipe for disaster”.
“At present, sports administrators are essentially expecting our athletes to accommodate these structures when executing desperate game-winning moves at pace, as opposed to the stadium layout accommodating the players.
“Whereas, a 100%-safe and proven solution in the form of the inflatable Packasign is now readily available.”
Able to be inflated in minutes, robust and readily secured, the Packasign product has no metal or wooden surfaces, no sharp angles and thereby provides completely forgiving collision properties.
Mr Roberts is currently seeking discussions with ACC, the New Zealand Rugby League and other sports administration bodies.
To review footage of the Luke Lewis collision http://www.youtube.com/watch?v=FsWdBR-4BKA&feature=youtu.be